A logo puts a “face with a name” for your customers. They want to know and trust who they do business with. Your logo is the starting point from which all other marketing materials are derived.
To create a memorable identity, your logo, business cards, letterhead, brochures, web site, etc…should all have a common theme that your customer can instantly recognize. Once you decide on a logo, everything else fits together like pieces of a puzzle. When that puzzle is complete, you see a picture of a successful company.