Implement various calls to action, social media integration, prominent on every page (Donate/Get Involved/Contact), all of which lead to a stand-alone page with the same visual aesthetic with simple instructions and/or donation collection. Create sections for both clients and potential partners using the “separate and communicate” method that helps PERC speak to all their audiences with more targeted and therefore, more effective content.

A simple, clean, visually appealing, and responsive design that appeals to both donors and clients, conveying transparency & authenticity. An aesthetic that demonstrates the quality of an online experience, engages with the greater community, and provides opportunities to contribute beyond money.