Logo Dynamo was commissioned to refresh the logo and completely redesign the website for the American Board of General Dentistry (ABGD). The goal was to create a cohesive and modern brand identity that reflects the board’s long-standing commitment to dental excellence and certification standards, while also improving the functionality and aesthetics of its digital platform.

The project’s primary objectives were to modernize ABGD’s visual branding as well as streamline the website's user experience for dental professionals and the public, and ensure mobile responsiveness. ABGD wanted a look that conveyed authority and trust while making key resources—like certification information and exam details—more accessible.

The refreshed logo and redesigned website have revitalized ABGD’s brand, providing a modern, authoritative visual identity. The new website has improved functionality, offering a more engaging, efficient, and mobile-friendly experience, which is already helping ABGD better serve its audience and strengthen its digital footprint in the dentistry sector.